"I believe humans get a lot done, not because we're smart, but because we have thumbs so we can make coffee."
Flash Rosenberg
In order to make simply the best coffee, we own the bean selection process and we own the roasting process. Without it, a coffee company loses control of two of the three foundational stages of developing a premium cup of coffee.
PJ’s uses a “medium roast strategy” (vs. the “well done” strategy of our Northwest counterparts). This means that we have confidence in our beans. It means that we KNOW our beans are quality – no need to burn them.
Small batch size – controlled quality. Roasting the country’s best beans is a delicate process. We take it seriously.
Quality beans, unequaled richness. The best coffee comes from beans that are carefully chosen, still green, properly handled to minimize damage. Sounds overprotective, but the results can be tasted.
But that’s only a part of what it takes to make Simply the Best Coffee. Click here to see just how serious we are about making a world class cup of coffee.