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Atlanta-In conjunction with the debut of its new brand identity,
store design and wine component, PJ's Coffee announces its
plans to go national with several stores opening in the first
quarter in Florida.
Phil Coleman, president of PJ's Coffee
says, "With the new image, you will see bolder colors, a more
contemporary design, without compromise to the comfortable
personality of the original PJ's."
Within the last three months,
PJ's has sold more franchises than in the previous five years.
PJ's Coffee and Wine Bar will also serve light fare including
an assortment of cheeses, sandwiches, paninis and baked goods
made on the premises, as well as desserts. Franchisees will
have the option of buying into a straight PJ's Coffee or PJ's
Coffee and Wine Bar, which has the potential to drive as much
as $300,000 additional annual revenue. Included in the wine
bar model will be retail sales, where appropriate. -Business
Wire
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