"No coffee can be good in the mouth that does not first send a sweet offering of odor to the nostrils"

Henry Ward Beecher

NEW ORLEANS (May 31) - PJ's Coffee & Tea Co. is airing its first TV campaign, a series of 15-second spots promoting the chain's new Toffee Coffee Trio.

The 35-unit chain is airing the spots for the new Hot Toffee Cream, Iced Toffee Cream and Frozen Toffee Velvet Ice to gauge consumer response to a specific promotional product advertised on TV, according to PJ's president, Phil Coleman.