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Atlanta, GA. - November 16, 2004 - PJ's Coffee, founded 26
years ago in New Orleans where it leads one of the country's
most authentic food and beverage markets, announces flavored
coffee blend, Bananas Foster, as its Fall/Winter feature flavor.
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"Our coffee team, led by PJ's founder Phyllis
Jordan, has been together for more than 10 years and has tremendous
insight into the range of flavor their coffee can achieve,"
said Chris Morocco, Partner, PJ's Coffee. "This recipe blend
makes perfect sense. Bananas Foster is a signature New Orleans
dessert, and PJ's is a signature New Orleans coffee. The marriage
of these two favorites makes for a truly delicious cup of
coffee."
Historic New Orleans Restaurant Brennan's invented
Bananas Foster during the 1950s, supposedly named for regular
customer Richard Foster. At that time, New Orleans was the
major port of entry for bananas shipped from Central and South
America, and restaurant owner Mr. Brennan challenged his chef
to create a dessert that incorporated the abundant imported
fruit. Bananas Foster was the result. The original recipe
consisted of sliced bananas sautéed with butter, brown sugar,
cinnamon, dark rum and banana liqueur, flamed and served with
vanilla ice cream.
PJ's Coffee Bananas Foster flavored coffee is
now available to consumers. The feature flavor is packaged
in an 8 oz. bag and retails for $5.35. For those who prefer
unflavored coffee but can't resist Bananas Foster, PJ's Coffee
also offers the original dessert. Coffee enthusiasts can look
forward to signature Christmas blend, which will be available
soon.
About PJ's Coffee
Founded in 1978 in one of America's leading
coffee ports, New Orleans, PJ's Coffee sets the standard for
selecting, roasting and brewing coffee. With 40 coffeehouses
in the United States, PJ's Coffee is poised for growth. Operating under PJ's Coffee and PJ's Coffee and Wine
Bar, it expects to have 200 franchises signed by the end of
2005. Its coffee can be enjoyed in-store or at home by purchasing
PJ's Coffee and coffee products in-store or at www.pjscoffee.com.
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