Global Franchise Magazine: Wake Up And Franchise The Coffee!
Wake Up And Franchise The Coffee!
Solidly-established PJ’s Coffee of New Orleans is seeking motivated partners now looking for a brand on a roll — such as PJ’s Coffee
PJ’s Coffee of New Orleans, a beloved regional coffeehouse that demonstrates better beans, superior roasting technique and pure passion for the art of coffee- making matter, is turning its focus to nationwide franchise expansion, developing beyond the southeastern United States. Following initial success with over 90 national and international locations, the brand is continuing its momentum by partnering with local entrepreneurs in metropolitan cities across the country. Making its mark in the $100 billion a year coffee industry, PJ’s Coffee has found its niche providing a superior product and a uniquely fresh, farm-to-cup customer experience. The company has hit the ground running with signed agreements and multi-unit deals in Colorado, Texas, Maryland, Virginia, and Vietnam. Additional target cities include Mobile, Ala.; Houston; Lafayette, La.; and Jackson, Miss. Internationally, PJ’s Coffee has already expanded into Vietnam and recently received Letters of Intent from soon-to-be Master Franchise Partners in both Malaysia and Kuwait.
The brand’s development strategy focuses on partnering with entrepreneurs to break into new territories worldwide. New on the horizon is a company re-brand that will allow for scalable growth in both traditional and nontraditional units – providing entrepreneurs the opportunity to bring the NOLA spirit to other parts of the nation. The re-branding will feature an updated logo, refreshed interior design, and new menu creations. PJ’s Coffee serves a wide variety of iced, frozen, hot, cold brew, and nitro-infused coffees using only the top one percent of Arabica beans, as well as organic tea and fresh breakfast pastries. PJ’s famous iced coffees are brewed daily using a special cold-drip process that protects flavor and strength of the beans, while producing a coffee that is less acidic – a process pioneered by the PJ’s Coffee founder, Phyllis Jordan.
The brand works with partners from farms in all parts of the world to identify and source the highest quality coffee. It has adopted the El Terrerito Farm in Honduras, owned by Al Lopez and supported by 26 families who work on the farm and harvest Arabic coffee plants.
As the company approaches its 40th year as a premium brand in the industry, PJ’s Coffee is on track to open its 100th unit in 2017 with eyes set on 200 locations by 2020. Prospective franchisees seeking to be part of the company’s exponential growth can expect an investment between $166,400 and $440,000 for traditional and nontraditional units.
The operating model and menu is adaptable to any environment with different options including kiosks and free-standing locations with a drive-thru. Multi-unit and international master agreement opportunities are also available. PJ’s Coffee offers a high-touch franchise model with strategic corporate support – site evaluation, design and construction, training and education, product distribution, on-going operations and consulting, and marketing and promotion.