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Our success is based on three fundamental achievements. Selecting the
best beans. Roasting our beans according to some very distinct coffee
profiles. Serving those finely roasted beans under the exact conditions
our founder, Phyllis Jordan, developed some 27 years ago. As a franchise
partner, we will ask you to be as attentive and rigorous about the serving
as we are about the selecting and roasting.
Training
We provide comprehensive training before and during your grand
opening and we provide ongoing training and education in many forms
long after you’ve served your first espresso. Our Passion
is coffee and we serve PJ’s with uncompromising pride and
enthusiasm. You will too.
Systems and Controls
Processes and procedures go a long way to making things run smoothly.
We provide you with tools, training, and context to help you measure
it so you can manage it.
Real Estate
We share real estate resources with our portfolio of complementary
concepts. Because we represent a wide range of concepts, each with
its own demographics, store footprints, and flexible design requirements,
landlords call us first – we bring energy and flexibility to
their developments. That translates to superior locations for our
franchise partners.
Marketing and PR
Current category leaders built their brands through an aggressive
PR and in-store marketing effort. Imagine what we can accomplish
taking a progressive and bold approach to promoting something even
the category leader doesn’t have…Simply the Best Coffee.
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