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Coffee Roast Guide

Hand holding a branch of coffee tree

Bean Selection

PJ's Coffee of New Orleans experts travel around the world to learn as much as they can about the quality of coffee they buy. No detail is too small to be considered, from farming methods to climate and cloud coverage.

Only a small percentage of the world's coffee bean crop is deemed exceptional enough for use by PJ's Coffee. And, only the perfectly ripened fruit of the Rubiaceae tree yield fully mature beans that are acceptable to be used in our coffees.

Felton Jones shown sitting on coffee sack at the Roaster

Roasting Facility

There is a science behind coffee roasting, and PJ's practices have turned this science into a fine art. Our roasting process transforms finely selected green beans and dries and readies them to release oils, essences, and flavors that will make a unique cup of coffee.

PJ's Coffee is roasted in a small batch process that uses a fluid hot air roaster. This gives the Roastmaster flexibility, based upon the individual qualities of the beans, in order to produce the most flavorful and freshest coffee possible. At PJ's Coffee, each small batch is its own custom roast, not part of a continuous process and procedure that many larger scale roasters use. As the beans pop, they double in size and assume the distinctive and rich brown coffee color.

Abstract shot of coffee beans on a table

Know Your Roasts

All coffees from around the world contain different characteristics that make them unique to its particular geographical origin. Although some coffees resemble each other in flavor profile, anything from the type of soil to the level of elevation can make these differences stand out among each other. The main reason for roasting different (and sometimes the same) coffees to different levels of dark or light, and everything in between, is because it is possible to change the flavor of a coffee bean by simply roasting it differently.

In fact, it is also possible to roast multiple batches of a single coffee to the same finishing temperature and visual color, but derive a different flavor from each roast. This is called roast profiling, and we do this for every single coffee that we offer at PJ's Coffee!!!


This roast is medium brown in color with a stronger flavor and a non-oily surface. It’s often referred to as the American roast because it is generally preferred in the United States.


This roast produces shiny black beans with an oily surface and a pronounced bitterness. The darker the roast, the less acidity will be found in the coffee beverage.


Enjoy some of PJ's Coffee custom made flavored beans. Each roast is tailored to create a special blend that you will not forget.

  • Southern Pecan
  • Praline and Cream
  • English Toffee
  • Hazelnut
  • French Vanilla
  • Bananas Foster
  • Salted Caramel


Nothing is allowed to interfere with the perfect flavor of PJ’s coffee. That is why we use a process that removes as much as 99.5% of the caffeine while preserving more of the natural flavor than other common processes.

  • Decaf Southern Pecan
  • Decaf Viennese Blend
  • Decaf French Roast
  • Decaf Colombia Supremo