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Direct Trade Coffee

PJs Direct Trade Coffee

A True Farm to Cup Experience

The freshest, most delicious cup of coffee we possibly can deliver.

Felton Jones works directly with our farms, to review coffee Arabica plants. Each coffee plant takes roughly 3 - 5 years to grow and produce coffee cherries. Once the cherries grow, they take an additional 9 months to ripen bringing the freshest, most delicious cup of coffee.

By partnering directly with farms, we are committed to doing business in ways that are good for the planet and each other. Not only are we serving a great cup of coffee to customers, we’re developing programs that improve the quality of health, education and housing through community initiatives. We're proud to extend our family to our direct trade partners, Finca Terrerito and Agua Fresca, while minimizing our environmental footprint.

The Finca Terrerito farm showing coffee plants in field Decorative Element

Finca Terrerito

Located in Honduras

By adopting Finca Terrerito in Honduras, PJ’s Coffee is committed to doing business in ways that are good for the planet and each other. Not only are we serving a great cup of Honduran coffee to customers, we’re developing programs to ensure the quality of life of Honduran farmers is improved. We're proud to call Finca Terrerito part of our family.

Coffee from Finca Terrerito offers a bright, lightly fruity taste profiles with a very clean finish that doesn’t linger. Picked at ripeness and sun-dried on a cement platform, coffee cherries at Finca Terrerito are the apexes of coffee quality.

Aqua Fresca Farm Decorative Element

Agua Fresca

Located in Nicaragua

Located at the foot of the Cerro el Diablo nature reserve in Nicaragua, the coffee at Agua Fresca is grown on a steep terrain under a native forest and traditional poly-culture shade. Agua Fresca got its name from the abundance of water coming from many streams originating from the mountaintop, making the regions soil extremely rich and ultimately making exceptional coffee.

SustainabilityA message from Marcial Rivera, Farm Supervisor

I grew up in a poor family where coffee farming provided a little more money than other crops. I remember that during school vacations Mother and all my brothers & sisters would go to the mountains to pick coffee — we would live the entire season there (no running water, electricity, toilets, etc). Thanks to this coffee picking, Mom had money to buy most of our school supplies for next year and some of us may get some new clothing for Christmas. For me, it was rewarding to feel like I was contributing to the family, it was a sense of responsibility.

I finished 6th grade and could no longer continue school – my father was an alcoholic and I had 9 siblings, I am the oldest. My mother has always dedicated her life to the family as a house mom and therefore she depended completely on my father, which was never a good thing. As such, I decided to learn a trait and joined a mechanic shop. But as a mechanic I was barely making money to maintain myself and I could not help the family. So I dedicated myself to finding money the easy way. It was the wrong path as I was doing everything against God and the law.

Soon enough my brother got killed due to drinking and other things. This was my wake up call. I started praying daily to God for an opportunity to make a living the right way, working hard and setting a good example for my kids and others. This is when I met Mr. Adelmo Lopez. I asked him for an opportunity to have a job where I worked the right way, under God’s rules while earning enough to sustain my family. This is how I got to Finca Terrerito; this place has been my biggest blessing! Five years later I can testify that we are on the right track and I am proud to make my living working in Finca Terrerito.

I cannot express my gratitude to the farm owner, Mr. Adelmo Lopez, who calls me and introduces me as his “Partner” and to his mother, Delfina Alvarado. They make me feel part of their family and they trust and confide 100% in me. This motivates me every day to give my very best, to stay in the right path and work under God’s commandments. I have helped myself and my family, my wife and kids have a much better life now… and I believe I can help many other families that work in Finca Terrerito… and this makes me feel very proud every single day!

Marcial Rivera, Farm Supervisor inspecting coffee beans in field

My passion for coffee started when I was a kid, and now that I manage Finca Terrerito 365 days out of the year, the passion has grown much more…Finca Terrerito is my life, and I care for it deeply. Thanks to Mr. Lopez’s leadership, we do everything different here – we care for the environment, the streams, the trees, the birds and other animals (no hunting is allowed), the soil and each and every coffee tree.

You may laugh at this but I talk to the coffee trees and depending on the work that needs to be done, I choose special work crews — if the trees require pruning, I look for peaceful crew members that I know will not mistreat the tree. And now that we are part of the PJ’s family, we feel a larger sense of commitment. We are honored to be part of PJ’s and I want to tell every customer that Finca Terrerito coffee is special, it has been nursed and picked with gratitude and it represents our livelihood. We are committed to giving you nothing but the best. Many blessings to you and your families.

- Marcial Rivera

Illustration showing PJ's delivery truck outside PJ's Coffee store

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